IDC: Cherry Mobile continues to lead the smartphone market in the Philippines (1H18)
IDC just released the latest Mobile Phone Tracker data for the Philippine market. It showed that Filipinos are now starting to invest in higher price bands. Cherry Mobile is still the top smartphone brand in the Philippines Smartphone shipments growth Philippines Smartphone Market by Price Brand, 1H18 The average selling price (ASP) of smartphones in the country grew from USD 127 last 1H17 to USD 192 for 1H18. A factor for this recent growth is the availability of payment options. Thanks to Home Credit and Flexi Finance. The result? The total smartphone shipments reached 7.8 million units in 1H18 which is equivalent to a 5.6 percent YoY growth. It bounced backed from the -6.6 percent decline last 1H17. IDC also revealed that Filipinos remain to be price conscious. Keeping in mind that Filipinos remain to be price conscious and want to ensure they get the best value of their money, brands now highlight not only the quality of cameras but also features that make smartpho...